- YIANNIS DEMETRIOU
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- Why you can't sign your first AI automations client..
Why you can't sign your first AI automations client..
Let’s use the left-half of our brain for this…
You want to make money right?
WRONG!
What you really want is for someone else to give you THEIR money!
So in reality, you never make money, you’re always given it or you TAKE it from someone else (Real Gs know).
So what are the preconceived criteria for someone to give you their hard earned money then?
1) They certainly have to know who you are! Or at least that you exist. Have you ever spent money on a restaurant you didn’t know was there?
2) They of course need to trust you on some level. They need to perceive you as the specialist and the authority in what it is you do.
3) And then, you need something to exchange for that money you’re receiving, something they desperately need.
The reason you can’t sign your first client falls into one of these 3 categories.
-You’re bad at getting the word out
or
-You’re not inspiring any trust
or
-You’re trying to sell them something they don’t want
It’s usually either a combination or a variation of the 3.
If many people knew about your services, they trusted you and they desperately needed what you were selling - you would make a lot of money!
So what’s the problem we’re solving for?